Strategic Communication
Introduction
Our team has led strategic communications for heads of governments across Canada. From proactive communications planning, tactics, product development and crisis response we now apply our expertise to achieve our clients objectives.
Expertise
Strategic Communications
- We align corporate and communications objectives to formulate tailored strategies.
- We provide tactical guidance and product solutions.
- We integrate digital tactics as part of a holistic communications strategy.
Media
Training
- We provide a custom media training curriculum and practice sessions tailored to your needs.
- We’ve coached world and industry leaders and will bring our expertise to your organization.
Issues Management
- We help your organization regain a proactive communications posture in times of uncertainty.
- We collect facts, drive contrast and sharpen focus to reframe the narrative.
Crisis Communications
- We are available 24/7 and will work with you to gather the facts, prepare your response, and protect your reputation.
- Our experienced team provides confidence and knowledge to act in times of uncertainty.
- For immediate assistance call 1.855.575.1095
Timing is everything.
For immediate assistance call 1.855.575.1095
Your reputation is only as good as the speed and thoughtfulness of your response in a crisis. To guide clients through the most unexpected events, Wellington Advocacy is available 24/7 for rapid response advisory services. We work quickly with you to control the narrative and protect public trust in your brand.
Delivering value for our clients
Practice Leads
Led by Kayla Iafelice and Photi Sotiropoulos, Wellington Advocacy’s Strategic Communications team offers a full range of corporate communications support.
Kayla is a respected public affairs leader with experience executing communications strategies for businesses and governments. A journalist by trade, Kayla has a decade of experience in media relations, brand PR, reputation management and corporate communications. Kayla most recently served as Executive Director of Communications to Premier Doug Ford where she was responsible for leading the government’s strategic communications, including the government response to COVID-19.
Photi has spent the last two decades providing advice to international leaders in technology, education and sports. He has been instrumental in elevating brands and thought leaders while achieving business objectives. As the longest serving communications director for the Canadian Olympic Committee he led the Canadian delegation through issues management and crisis communications for two Olympics including the postponement of the 2020 Tokyo Games. Whatever business you are in, Photi can use his experience to craft communications strategies that will amplify your brand and set you apart from the competition.
Areas of Expertise: Strategic Communications, Public Relations, Media Relations, Public Affairs, Marketing, Strategy, Crisis Communications, Corporate Communications, Reputation Management, Brand Management, Public Policy, Government, Politics, Journalism, Speech Writing, Strategic Planning, Public Speaking, Communications, Storytelling, Leadership, Spokesperson, Messaging
Kayla is a respected public affairs leader with experience executing communications strategies for businesses and governments. A journalist by trade, Kayla has a decade of experience in media relations, brand PR, reputation management and corporate communications. Kayla most recently served as Executive Director of Communications to the Premier of Ontario where she was responsible for leading the government’s strategic communications, including the government response to COVID-19.
Areas of Expertise: Strategic Communications, Public Relations, Media Relations, Public Affairs, Marketing, Strategy, Crisis Communications, Corporate Communications, Reputation Management, Brand Management, Public Policy, Government, Politics, Journalism, Speech Writing, Strategic Planning, Public Speaking, Communications, Storytelling, Leadership, Spokesperson, Messaging
Kayla is a respected public affairs leader with experience executing communications strategies for businesses and governments. A journalist by trade, Kayla has a decade of experience in media relations, brand PR, reputation management and corporate communications. Kayla most recently served as Executive Director of Communications to the Premier of Ontario where she was responsible for leading the government’s strategic communications, including the government response to COVID-19.
Areas of Expertise: Strategic Communication, Public Relations, Media Relations, Public Speaking, Issues Management, Crisis Communications, Media Training, Publicly traded companies, Sports Marketing, Technology, Broadcasting, Fundraising, Branding & Identity
Photi is fully bilingual and has over 20 years of experience in sports management, culture, technology and broadcasting; specializing in public relations, media training, issues and crisis management, project management and special events. He’s been the head of communications for the Canadian Olympic Committee, National Hockey League, Canadian Hockey League, Québec Major Junior Hockey League and has worked for both the education and tech industries. Photi has advised some of Canada’s highest profile leaders on communications.
Areas of Expertise: Strategic Communication, Public Relations, Media Relations, Public Speaking, Issues Management, Crisis Communications, Media Training, Publicly traded companies, Sports Marketing, Technology, Broadcasting, Fundraising, Branding & Identity
Photi is fully bilingual and has over 20 years of experience in sports management, culture, technology and broadcasting; specializing in public relations, media training, issues and crisis management, project management and special events. He’s been the head of communications for the Canadian Olympic Committee, National Hockey League, Canadian Hockey League, Québec Major Junior Hockey League and has worked for both the education and tech industries. Photi has advised some of Canada’s highest profile leaders on communications.
Expertise
Corporate/Strategic communications
Crisis Communications and Issues Management
Expertise
Strategic Communications:
- We align corporate and communications objectives to formulate tailored communications strategies.
- Based on those objectives we provide tactical guidance and product solutions.
- We integrate digital tactics as part of a holistic communications strategy.
Crisis Communications
- We provide clear strategic advice and products for any crisis.
- Our experts are available for rapid response 24/7 will correct Response Management
Issues Management.
- From Emergency Preparedness Plans to Table top exercises we help you prepare for any eventuality.
- We will craft effective holding statements and prepare backgrounders that will get you the results you want.
Media Training
- Custom media training curriculum.
- Two hour, half-day and full day sessions are available
- Individual and group rates are available
Our Services
Rapid Response
Detect and Correct Response Management
Media Relations
Internal Communication
Media Training
Preparedness Planning
Narrative and Key Messages Development
Media Monitoring
Investor Relations
Social Media Planning
Media Relations
Media training & Presentation Coaching
The power to tell your story in any setting.
We focus on tried-and-true communication tactics that get your message across. Our team of communication experts will equip your spokesperson with the proven strategies to communicate your story in media interviews, scrums, panels, webinars and more.
Our media training services include:
- Custom curriculum, take-away tools and follow-up feedback
- Two hour, half-day and full day sessions are available
- Individual and group rates are available
Our team has trained politicians in Canada’s highest offices, professional athletes, Canadian and international CEOs, philanthropists, Nobel Laureates and many more.
Why get media training?
Media training is an essential communications exercise that coaches your spokespeople to master effective message delivery. Our training is customized to your unique needs and situation, be it:
- Crisis Communications
- Rapid Response
- Panel or Moderator Training
- Presentation and Executive Coaching
Don’t wait for the media to call.
Good storytelling is the most effective tool in your arsenal, invest in a proactive approach to reach your full potential. Our services sharpen your skills ahead of time to hone the right techniques and channel your voice.