Digital | Wellington Advocacy

Digital Mobilization

Introduction

Canadians spend an average of eight hours a day consuming digital media. Now more than ever, our lives are being shaped by online activity and digital persuasion.

Wellington Advocacy harnesses the combined power of the voting public and engaged audiences with proven digital advocacy campaigns to influence the issues that matter most to your organization.

Our approach to digital advocacy combines the best brand and audience marketing practices with the strategic insight of political campaigners.

Our digital mobilization team has delivered hundreds of millions of dollars in value to clients by changing public policy outcomes.

What Makes Us Different?

Unique Experience

Our combined expertise in elections and marketing strategies delivers bespoke campaigns that change public policy outcomes.

Custom Reporting

We create custom dashboards that measure real-time data to optimize your campaign’s performance.

In-House Creative Development

Trust and speed are important. We turn products faster with more accountability and reliability than our competitors.

Website Hosting and Database Management

Our technical services include website and database management services, speed optimization and hosting your digital assets.

Delivering value for our clients

By pairing a highly targeted digital advocacy campaign with government relations outreach, Wellington Advocacy successfully engaged a government to deploy COVID testing in pharmacies.

Wellington Advocacy was retained to mobilize members of a major professional association and the public to secure provincial engagement in long overdue negotiations.

Wellington Advocacy partnered with a large international corporation to increase support for a critical strategic priority, which was achieved.

Practice Lead

Led by Creative and Marketing Director, Caitlyn Madlener, Wellington’s team of digital experts will ensure your brand and message stand out. Caitlyn brings years of experience in graphic design, web development and video production to deliver iconic creative content and drive audience engagement. Combining the best political and marketing strategies, Caitlyn and her team craft bespoke mobilization campaigns to achieve high impact outcomes for corporate clients.

Caitlyn Madlener

CREATIVE & MARKETING DIRECTOR

Bio

Areas of Expertise: Digital Mobilisation, Digital Marketing, Brand Strategy, Digital Strategy, Brand Design, Logo Design, Graphic Design, Video Editing

Caitlyn Madlener brings years of experience using her unique skill set in graphic design, web development, and video to develop strong branding to her current role as Creative Director at Wellington Advocacy. Having worked as the creative lead for multiple political campaigns, she is renowned for her ability to craft effective branding and marketing campaigns that translate into hundreds of millions of dollars in value for clients.