Digital Advertising and Mobilization

We combine political campaign expertise with advanced digital marketing strategies to mobilize public support for your cause.

Using smartphone social media concept. Typing online community post, Chat, Comment.

Real Voices. Impactful Results.

Public support drives government action. Wellington helps organizations build and mobilize a strong base of supporters who can influence key decision-makers through simple, effective digital campaigns. 

Service areas

Strategy development

Where politics and advertising meet. 

We design and execute digital advertising strategies that target audiences important to government. Using compelling narratives and innovative digital content, our strategies mobilize consumers to advocate for your cause.

Coalition building

Support at ground level. 

We build and mobilize a coalition of public voices to influence decision makers and shape government policy in your favour.

Content development

Content that inspires action.

We develop powerful narratives that resonate with the right audiences, anchored by persuasive visuals that mobilize audience members.

Campaign execution 

Effective implementation with proven results. 

We create targeted digital advertising and email campaigns that compel consumers to directly engage with decision-makers in support of your cause. 

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Our Digital Advertising and Mobilization Team

  • Kayla Iafelice

    Kayla Iafelice

    Vice President, Strategic Communications And Digital Advocacy

    Kayla is a respected public affairs leader with experience executing communications strategies for businesses and governments. A journalist by trade, Kayla has a decade of experience in media relations, brand PR, reputation management and corporate communications. Kayla most recently served as Executive Director of Communications to the Premier of Ontario where she was responsible for leading the government’s strategic communications, including the government response to COVID-19.

  • Nick Koolsbergen

    Nick Koolsbergen

    CEO and Co-Founder

    As the founder and Chief Executive Officer of Wellington Advocacy, Nick draws on his 15 years of political experience across Canada to advise the senior leadership of some of Canada’s largest companies and associations. Prior to Wellington, Nick directed issues management for the Prime Minister of Canada, served as Chief of Staff to the former Premiers of British Columbia and Alberta, and as a political party Campaign Director.

  • Madison Cox

    Madison Cox

    Chief Product Officer

    Madison brings over a decade of public affairs experience in government relations, stakeholder engagement and strategic communications. Madison recently spent half a decade working in Ontario’s higher education sector where she served as chief of staff to the president of one of Ontario’s leading comprehensive universities. In this role she led revenue generating advocacy strategies and relationship building across all levels of government. Madison has also led communications strategies in support of former Canadian Cabinet ministers and heads of states from around the world while at the Centre for International Governance Innovation (CIGI). Prior to this, Madison served as a political professional in the Office of the Prime Minister leading domestic events and the development and execution of strategic communications across numerous senior federal departments.

  • Emily Moyes

    Emily Moyes

    Marketing Manager

    Emily is a marketing professional with experience in social media, SEO, marketing strategy, digital advertising, and graphic design. She takes pride in combining her strong marketing foundation and passion for art and design to create impactful client solutions. Emily is a graduate of the Haskayne School of Business, with a major in Marketing.

  • Leonard Quist

    Leonard Quist

    Developer

    Leonard has been in the User Experience Design and development industry for over 14 years. He has worked on several successful projects in the private and public sectors, including at Alberta Health Services. During his time there, Leonard and his team designed and developed tools critical to Alberta’s response to COVID-19 including the COVID-19 online assessment tool. His work also included the design and front-end development of Alberta’s online health records portal allowing Albertans to access health records online. Leonard takes pride in finding solutions to challenges and is a big proponent of collaboration to deliver results to stakeholders.

We create value 

by shaping government policy and public opinion.

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  • Government Relations

    Our trusted advisors craft and deliver strategies that shape government policy and seize opportunities for partners.

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  • Public Relations

    Our advisors leverage unrivaled experience advising Prime Ministers, Provincial Premiers, Cabinet Ministers to advance strategies that shape public opinion and protect brand reputation.

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  • NGO Partnership Development

    We build and strengthen connections between businesses, governments, foundations, and NGO’s to advance international development partnerships worldwide. 

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  • Executive Advisory

    Chaired by the Honourable Wayne Wouters, PC, OC, former Head of the Canadian Public Service, the Wellington Advocacy Strategic Advisory Board provides partners with strategic and specialized policy counsel.

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  • Trade Policy and Market Entry

    Guiding businesses through Canada’s regulatory landscape, we help international and domestic partners expand into new markets, maintain compliance, and identify growth opportunities.

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